Advantages Of Banner Advertising Marketing Essay

Advantages Of Banner Advertising Marketing Essay The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of peoples lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The online advertising method has becomes the most popular method for the business. It is because online advertising is easy and low advertising cost. Besides that, the online advertising also have a lot of the readers or viewers. There are many method of online advertising that can used to promote the product and services such as bloggers advertising, banner advertising, email advertising, forum advertising and so on. But in this assignment, I would like to go on deep about the banner advertising. Advantages of Banner Advertising Banner Advertising is a most important component of web-business creation. It is a good method for make profits via the website. It is because banner advertising is very simple and easy by just sign up an affiliate programs and follow the instruction given to create an attractive banner that link your website with the advertiser. We can free to choose the design of the layout and content of our site. With the pay-per-click advertisements, we can get paid from viewer who clicked on your banner. Moreover, it is easier for viewers to remember the company name. On the other hand, it become more effective and convenience compare when compare with other online advertising. Furthermore, the banner advertising is inexpensive. It normally counts by the size of the banner or loads of a banner advertisement, a cost per miles (CPM) for a minimum purchase. For example, if you make a banner ad on Yahoo, it cost you a CPM of $20 $25. It is much cheaper than other advertising media. Compare with others, the small firm or company can afford for the banner advertising cost. In addition, by using the banner advertising that can easy got a lot of larger audiences and target segments can be accessed. Last but not least, with the banner advertising, we can share the information at anywhere and in any times. It is because the internet is links worldwide. So, everyone can access to the Internet 24 hours daily thus the banner advertisement created can be logged on anytime and anyplace. Besides that, publisher also update the product and service information release products and services as well as promotion instantly. Disadvantages of Banner Advertising There are few disadvantages of banner advertising. Firstly, there is no assurance of the audience responses. It is because banner only assures that the banner advertising maybe will just be viewed by people and is no guarantee that people will click on the banner advertising. Secondly, the publisher must make sure that the banner advertising are attractive and innovative. It is because if the banner advertising is not attracted by the reader, then nobody would click into the banner advertising and deliver the message advertising . It is waste time and cost because maybe the business or firm need to hire the professional for creating a unique banner in order to compete with the competitors. The speed will also affected the effect of the banner advertising. It is because many graphics, moving image or video will take more time to load and waiting the image appears. This and the idea that designer create will become mess, it will be discourage some viewers and readers. Finally, the publisher can only know about the number of views of the banner advertising but unable to estimate the effective of the advertising. It is because it may be unreliable on the revenue generated from the pay-per-click basic is precisely. The affiliate program may have error in counting the access time of the viewers. Furthermore, there are too many incidents of cheating in Internet, viewers will have a thought before clicking into any ads due to afraid of fraud cases and the viruses spread. This eventually brings negative effect on those banner advertising who advertise through online. Improvement Banners adv is most popular for the marketers. But in the recently years, the prices of the banner advertising are drop and also not so attracted by the people. So, the designer must use the bright color for the advertising. It is because bright color can easy attract the readers attraction. Besides that, the slogan for the advertisement needs to be improved. The slogan must be short and clear that can let the readers understanding the contents of the advertising. Besides that, the best way to advertise the banner advertising is using animate. Comparing the static advertising and animated advertising, animated advertising can attract more the readers. All the animation effect can be more easily to express the meaning of advertising. On the other hand, if the banner advertising want increase viewer, the advertising picture must load quickly. It is because most all the viewers do not have so much patience, it is not suitable for the viewer waiting so long. So, we must let our advertising loading faster. http://www.ehow.com/how_2343698_improve-conversion-ratio-banner-ads.html http://managementhelp.org/ad_prmot/ad_prmot.htm#anchor429496 managementhelp. 2010. Advertising and Promotions. [ONLINE] Available at: http://managementhelp.org/ad_prmot/ad_prmot.htm#anchor429496. [Accessed 18 November 10]. http://www.cxdigitalmedia.com/advertisers.php cxdigitalmedia. 2010. Maximize Online Advertising Results. [ONLINE] Available at: http://www.cxdigitalmedia.com/advertisers.php. [Accessed 19 November 10]. http://tools.devshed.com/c/a/Website-Advertising/Internet-Advertising-Methods/ Developer Shed. 2003. Website Advertising. [ONLINE] Available at: http://tools.devshed.com/c/a/Website-Advertising/Internet-Advertising-Methods/. [Accessed 17 November 10]. http://trevorweir.com/5682/various-methods-of-online-advertising/ Henry Woody. 2010. Various Methods Of Online Advertising. [ONLINE] Available at: http://trevorweir.com/5682/various-methods-of-online-advertising/. [Accessed 19 November 10]. http://www.web-source.net/internet_advertising.htm Brajusta Publishing, Inc. 1997. Online Advertising / Web Advertising / Business Advertising . [ONLINE] Available at: http://www.web-source.net/internet_advertising.htm. [Accessed 17 November 10]. http://www.bmcommunications.com/int_ad.htm Prudens Consulting Ltd. 2010. Online Banner Advertising Other Advertising Methods. [ONLINE] Available at: http://www.bmcommunications.com/int_ad.htm. [Accessed 19 November 10]. http://www.cxdigitalmedia.com/online-advertising/internet-advertising.php Cxdigitalmedia. 2009. Methods of Internet Advertising. [ONLINE] Available at: http://www.cxdigitalmedia.com/online-advertising/internet-advertising.php. [Accessed 18 November 10]. http://www.buzzle.com/articles/the-most-popular-online-advertising-methods.html Buzzle. 2009. The Most Popular Online Advertising Methods. [ONLINE] Available at: http://www.buzzle.com/articles/the-most-popular-online-advertising-methods.html. [Accessed 16 November 10]. http://en.wikipedia.org/wiki/Online_advertising Wikipedia. 2009. Online advertising. [ONLINE] Available at: http://en.wikipedia.org/wiki/Online_advertising. [Accessed 19 November 10]. http://myadengine.com/ Myadengine. 2010. The easiest way to advertise online. [ONLINE] Available at: http://myadengine.com/. [Accessed 17 November 10]. http://www.facebook.com/advertising/?campaign_id=217255663720placement=broadcreative=5813532272keyword=online+advertisingextra_1=2f191f72-aaad-8368-f3d9-000070292583 Facebook. 2010. Facebook advertisment. [ONLINE] Available at: http://www.facebook.com/advertising/?campaign_id=217255663720placement=broadcreative=5813532272keyword=online+advertisingextra_1=2f191f72-aaad-8368-f3d9-000070292583. [Accessed 17 November 10]. http://en.wikipedia.org/wiki/Banner_ad Wikipedia. 2010. Web banner. [ONLINE] Available at: http://en.wikipedia.org/wiki/Banner_ad. [Accessed 15 November 10]. http://wiki.media-culture.org.au/index.php/Online_Advertising_-_History Skye Salleras . 2004. Online Advertising History. [ONLINE] Available at: http://wiki.media-culture.org.au/index.php/Online_Advertising_-_History. [Accessed 17 November 10]. http://www.davesite.com/internet/webads.shtml Dave Kristula. 1996. Banner Advertising. [ONLINE] Available at: http://www.davesite.com/internet/webads.shtml. [Accessed 19 November 10]. http://www.articlealley.com/article_690918_81.html Articlealley. 2010. Advantages and Disadvantages of Internet Advertising. [ONLINE] Available at: http://www.articlealley.com/article_690918_81.html. [Accessed 18 November 10].

Outcomes of divorce on children Essay

Divorce, while lengthy and sometimes hurtful, can be beneficial to the children and spouses. Children coming from situations of abuse and neglect actually benefit from the separation of parents. These parents may remain single or remarry, still studies have shown that the children have and are thriving in a way they were unable to before the separation. While there are exceptions to every rule, the divorce has become a positive alternative in some families. Children coming from homes where violence and abuse is an ordinary occurrence, are not only victims in their childhood, but are continually affected as adults. According to the Traumatogentic model, proposed by Dr. Finkelor (1987), the abused child produces a number of different psychological effects and long term behavioral changes. Leaving a child in such a situation would not only cause continual physical harm, but also the long term psychological problems. In such cases divorce is encouraged for the benefit of both the spouse being abused and the child involved. After divorce children have been shown to thrive in the new, abuse-free environment; showing improvements in their education, attitude, and overall social development. Another factor of positive divorce is the presence of neglect in the household. Accumulating information from the Attachment Theory proposed by John Bowlby in 1980, researchers have compiled evidence of the side effects of the lack of a secure attachment to caregivers at an early age. Because of rejection and inconsistent attention, among other forms of neglect, these children have â€Å"developed anxious, insecure or disorganized/disoriented attachments with their primary care providers† (U. S. Department of Health and Human Services). With two parents this neglect from one or both can turn to a feeling of hatred for one or both parents from the child. â€Å"This lack of secure attachment relationship then hinders the infant’s or toddler’s ability to explore his/her environment and develop feelings of competence† (U. S. Department of Health and Human Services). Divorce here is an apparent necessity to the children involved. Based on the long term effects of neglect from numerous studies, children are better with one parent that cares for them or a non-biological parent than two that do not accurately care for the child’s needs. While being exposed to the process of divorce, children have become aware that struggle is a normal part of marriage and have been able to use their parents as examples. In a study done by â€Å"Psychology Today†, twenty-eight college students were interviewed to see how their parents divorce influenced their own current and past relationships. The group was divided into three different groups according to their responses. The first group were named the â€Å"Modelers†. This group mimicked their parents relationship, continuing to be dysfunctional. The second group were the â€Å"Strugglers†, this group showed a cautiousness in trusting others and hesitancy in opening up to others. The third were the â€Å"Reconcilers†. These students strove to learn from their parents mistakes and the problems they witnessed, to create more successful relationships in their own lives. The group that the students fell into also had to do with the type of relationship they had with their parents before the breakup and after. It was found that the â€Å"modeler† group had â€Å"limited insight† to the problems that their parents were going through. The â€Å"strugglers† lost touch with their parents and received little support after the divorce. In contrast, â€Å"reconcilers† kept touch with their parents and were given positive reinforcement† (H. Parker). In these cases the students learned from their parents divorce by example. Neither regretting their parent’s decision nor harboring ill feelings toward them for the separation. Good communication between parents and children was key to a happy outcome post-divorce. In an interview done by Dr.  Joyce Arditti of the Virginia Polytechnic Institute, fifty-eight young women who were raised by only their mother were asked their feelings on the situation. The women all agreed that the relationship between themselves and their mothers could never be closer. The relationships evolved into that of a best friendship rather than an authority figure and child. Although they are not the traditional mother-daughter relationships, they still provide support for the child in all the ways that a typical mother could and even go beyond that to the type of support that only a friend could provide. Growing up in a family with both parents present, was somewhat less than picture perfect in my own experiences. As a child, hearing constant arguing from both parents caused me to have a bias opinion on the parent doing the least amount of yelling or the parent that was fighting for my cause. This fighting being a constant in my life, made me wish that they would divorce, but because of personal religious reasons they have not. This, in turn, causes me to have apprehensions about marriage and doubt some of the stipulations that I was raised to associate with marriage. Divorce in my case would benefit my relationship with both parents and ease my own apprehensions about marriage. Divorce will always be a tough situation for the parents and children involved, but that does not mean that it has to be a negative one. The term divorce has been, in recent years, coined with a negative connotation. This however, is out-dated and one sided. With the recent studies and the help of psychologists, the term divorce has become somewhat less than taboo in our society today.

Obesity Obesity And Obesity - 1220 Words

The United States is the second most obese country in the world. Obesity is accounted for 10 percent of all deaths in the U.S. Obesity is becoming so sever that people are beginning to believe that it is a disease. The definition of disease is â€Å" Disease decreases life expectancy and impairs the normal functioning of the body.† Obesity is reported as an â€Å"epidemic† because of the continuous increase in rates each year. Obesity is argued to be a preventable risk factor for other diseases and conditions, but in reality it is a disease. (ProCon) In the United States today more than 23 million children are obese or overweight. People do not realize the severity that this disease has and the risks that come with it. Starting the reduction of†¦show more content†¦These advertisements influence the choices that children make about healthy eating and exercise. Children also spend hours a day using media, such as cellphones and computers, and hanging with their friends this takes away from the time they could be spending exercising. Children need to add more physical activity to their schedules to help with their unhealthy eating habits. It is said that a child should get at least sixty minutes of exercise each day. In their daily physical activity children should exercise hard enough where they increase their heart rate and sweat. Schools are the primary source for prevention and remediation of obesity. With schools including physical activities the children are being active and making healthy choices (Green). By the year 2009, about 98% of all U.S. high schools contained vending machines. In these machines are junk food, snacks that contain no nutritional value. Students choose the cheap and easy way out at school. Instead of standing in line waiting for a school meal, students will go to the quick vending machine and grab a bag of chips. Including vending machines in schools has worsened the obesity epidemic.(OVOC) The two main provide rs of children are their parents and schools. In the home, parents provide children with the food choices they want. When the child is at school a food menu is provided with healthy options and serving proportions. Along with the food menu,

The Human Immunodeficiency Virus ( Hiv ) And The Acquired...

Introduction The Human Immunodeficiency Virus (HIV) and the Acquired Immune Deficiency Syndrome (AIDS) do not seem to be a major topic of discussion in the World today. Especially within the United States, HIV and AIDS are not conversed about as openly as perhaps it was in the past two decades. According to the Centers for Disease Control and Prevention (CDC) at the end of 2010 there were approximately 1.1 million people living in the United States with the HIV virus. Of those 1.1 million people, about 16% did not even know they were infected (Centers for Disease Control and Prevention [CDC], 2010). Each year there are approximately 50,000 new HIV infections within the United States (CDC, 2010). Within the 50,000 new cases of HIV infection, the elderly population is the fastest growing segment within the United States (Sankar, Nevedal, Neufedl, Berry, Luborsky, 2011, p.2). By 2015, adults who are ages 50 and older will make up approximately 50% of all HIV/AIDS cases in the Un ited States (Effros, Fletcher, Gebo, Courtney, Halter, Hazzard, High, 2008, p. 542). With the increasing number of HIV/AIDS infections, the demand for prescription drug cocktails has increased. Half of the population diagnosed with HIV/AIDS does not receive regular health care (CDC, 2010). Due to this there are a huge economic impact on the U.S. When it comes to the cost of medication and treatment, many patients are not able to afford the inflated prices, especially the elderlyShow MoreRelatedThe Human Immunodeficiency Virus ( Hiv ) / Acquired Immune Deficiency Syndrome ( Aids )1199 Words   |  5 PagesThe Human Immunodeficiency Virus (HIV)/Acquired Immune Deficiency Syndrome (AIDS) is one of the deadliest pandemics the world has ever known. Unprecedented efforts and resources have been mobilized to fight the infection worldwide. 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